Dean Shannon Plans to Launch Online Lottery Service

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Renowned bookmaker, Dean Shannon has recently announced that he plans to launch his very own lottery betting website. This will assist in the growth of the online lottery marketplace of Australia.

2002 saw Shannon start a betting site called He now has his hands full once again as he has recently filed the necessary paperwork to cover yet another site called, with the Australian Securities and Investments Commission (ASIC).

Dean Shannon Online Lottery

Shannon and his Lotto Site

If you were to visit the right now, you would only come across an empty site. The only information that the site contains at the moment is basic contact details, prospective employment candidate information alongside their motto which is; “Neds: Lotto Like Never Before.”

Shannon was soon after approached by the Australian Financial Review, to which he chose not to comment until the regulatory approvals were made. At this moment in time, the date of this announcement is yet to be set.

John Stensholt, reporter for the Australian Financial Review, states that Neds could offer lottery services that would be different to that of LottoLand and Crownbet. These services could be racing, and sports betting services, as well as stand out sports lottery products.

Further, Neds is apparently enhancing its technological platform by making use of a computer programming language that was developed by Google to deal with high volumes of transactions and queries, called Goland.

Shannon vs. LottoLand and CrownLotto

The best way to understand the that Shannon has in mind would be to understand the distinction between LottoLand and CrownLotto. To clarify the difference, we have provided a brief break down below:


During the Northern Territory Racing Commission (NTRC) of January 2016, LottoLand landed in Australia. From this time, LottoLand endured quick growth with a monthly revenue amounting to AU$1 million.


Launched by CrownBet, CrownLotto was placed in direct competition with LottoLand. At the same time, William Hill Australia and CrownBet partnered up with their addition of the PlanetLotto tab to their existing platform.

When it comes down to, they are predicted to offer customised sports lottery services.

It has been reported that Shannon plans on announcing the site using huge ad campaign. This campaign is estimated to take off in October, costing an incredible AU$10 million. The date has been made as such to align itself with the horse racing festivals as well as other important sports events expected to take place during the course of this month.